SEO, Search Engine Optimization
SEO (Search Engine Optimisation) is the process of improving website visibility and volume or quality of traffic through organic (unpaid) search engine results. The more relevant Google thinks your site is to a certain search or keyword, the higher your website will appear in the search results.
The Benefits of Search Engine Optimisation , SEO
- Making your site more visible to search engines.
- Rank higher in Search Engine Result Pages.
- Increases traffic to your website.
- Increased leads and conversions.
- Increase online revenue and sales.
- Increased potential for advertising on your site.
- SEO helps your website to reach its full potential.
How can My Guru improve your SEO?
Competitor Analyses
Every SEO project and client website is unique and at MyGuru we approach things from an “enlightened” prospective. We will start by analyzing your main competitors. The best way of beating the competition is to know which SEO and marketing strategies they employ and market segments they target. This will identify which strategies work well with Google and how we can improve your visibility and search relevance.
Keyword Research
Keywords are probably the most important factor to take into consideration when starting a successful SEO campaign. Our aim is to maximize your R.O.I (Return on Investment) with specialized keywords that will generate the most relevant traffic. We take great care in finding the right keywords for the right campaigns.
Website Optimization
Once MyGuru has identified a keywords list we will allocate these SEO keywords to your sites individual pages and optimize each page around these keywords. We will also optimize java script status, page size, robots.txt files, Meta keywords, heading tags, title tags, Meta descriptions, body text, internal linking, ALT tags and ALT attributes. The combination of these methods will insure that your website is perfect for natural search results.